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Rebuilding Lego, Brick by Brick

A recent article in Strategy+Business magazine goes in-depth into the changes at LEGO in the last few years, made necessary largely by changes in distribution. The article is an interesting read.

This entry was posted on Thursday, September 20th, 2007 at 8:37 am and is filed under LEGO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Rebuilding Lego, Brick by Brick”

  1. Joshua Delahunty Says:
    September 21st, 2007 at 12:27 pm

    Hmm. Once I registered for their site, then sucked down the contents and did a nice readable layout and page setting job, and then reversed some editorial decisions that made it very difficult to read, it was quite enjoyable. 🙂

    I think I earned this article. 😛

    (Mostly, I wanted an offline copy archived for the future, and it really was hard to read as-was).

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