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How LEGO caught the Cluetrain

This is a talk by ex LEGO employee and big LEGO fan Jake McKee, about how the attitude of company towards their market is gradually changing.

2 Responses to “How LEGO caught the Cluetrain”

  1. Jake Forbes Says:

    Thanks for posting — that was a great lecture. It’s amazing how much of a difference the open-communication made in creating a better product. This is really a great time to be a LEGO fan!

  2. David Nichols Says:

    I totally agree. Its great to know how they have got to where they are now. I am so pleased that they decided to listen and take this approach… and can only hope this continues.

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