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How LEGO caught the Cluetrain

This is a talk by ex LEGO employee and big LEGO fan Jake McKee, about how the attitude of company towards their market is gradually changing.

This entry was posted on Friday, April 4th, 2008 at 7:12 pm and is filed under LEGO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “How LEGO caught the Cluetrain”

  1. Jake Forbes Says:
    April 6th, 2008 at 11:34 am

    Thanks for posting — that was a great lecture. It’s amazing how much of a difference the open-communication made in creating a better product. This is really a great time to be a LEGO fan!

  2. David Nichols Says:
    April 10th, 2008 at 2:18 am

    I totally agree. Its great to know how they have got to where they are now. I am so pleased that they decided to listen and take this approach… and can only hope this continues.

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